You have about seven seconds. That is roughly how long it takes for someone to form a first impression of your business, and for a large part of your audience, that impression starts at the footpath, not the front desk. The way your building presents itself to the street is, in many ways, the loudest […]
The Most Defining Thing About Your Office Hasn’t Been Designed Yet Read More »
When you walk past a building and something about it just catches your eye, chances are the signage played a bigger role in that moment than you might think. Your exterior sign is often the very first impression a potential customer gets of your brand, and in many cases, it either pulls them in or
Custom vs Standard Exterior Signage: Which Works Best for Your Business Read More »
Most people decide how they feel about a business before they have read a single word on the sign. Colour does that work quietly in the background, setting the tone and shaping first impressions in a matter of seconds. A sign can feel bold, trustworthy, or easy to approach just from the way its colours
The Psychology of Colours in Corporate Signage Read More »
For many retailers, the shop window is the first conversation they have with people walking past the store. Before anyone steps inside, the storefront has already communicated something about the business, whether the store feels active, whether there is a promotion happening, or whether something new has arrived. At SignX, we often work with retailers
Seasonal & Promotional Window Decal Ideas for Retailers Read More »
