Indoor Display

In-window and semi-outdoor signage play a crucial role in bridging the gap between indoor and outdoor flow. This could be anything from storefront overhangs to branded patios to breezeways. It’s important to stand the test of time and be protected from the elements when considering outdoor signs.

What are In-window and semi-outdoor signage?

• Indoor: 

In-window signage is all about branding that is featured inside a window of a store. Here, a display, graphic or marketing material can be kitted out in areas like a restaurant, retail store, office or salon, etc. Usually, you would want to showcase integral messaging about your business on in-window dressing as well as opening hours. These are printed on collateral that could include vinyl decals, static clings and LED displays. 

• Semi -outdoor

Semi-outdoor signage includes some signage that might interact with some outdoor elements, but it’s still partially covered. These types of displays could be anything from under awnings, inside shopping mall entrances, in covered walkways, or attached to storefronts that have partial weather shielding. When thinking about practical measures of protection, semi-outdoor signage needs to be well-covered so it can withstand the sporadic nature of the elements. Semi-outdoor signage needs to be more durable than in-window signage due to the unpredictable nature of the weather. 

What are the key benefits of in-window and semi-outdoor signages?

1. Increased Visibility Without Exposure to Harsh Weather

• Your business can effectively communicate important messages about products, services or promotions from the safety of the elements. With In-window signage, your collateral will be safe from sun damage, rain and heavy wind exposure. However, with semi-outside, more elemental exposure might prove to be a challenge, although there are other benefits. 
• Fewer maintenance costs when it comes to upkeep. Even with semi-outdoor, as these signage pieces are not 100% outdoors, you could cut some costs on upkeep and quality considerations. 

2. Save some money on advertising collateral

• If you don’t want to break the bank with a massive billboard, in-window and semi-outdoor signs can be a much more affordable option. These signs require less investment but still ignite passersby who view your marketing collateral and act on the messaging. 
• Window decals are great options because the price point is reasonable, plus they give an effective touchpoint that has some personality.

3. Versatile for businesses: an effortless task 

• Unlike billboards that have you committed for a few months, window decals can be swapped out easily. These could be great for seasonal promotions or anything that is an exclusive deal or for a limited time. 

4.  Consistency of brand imaging and visuals 

• If you want to be consistent across all your branding–look no further than in-window tools like the window decal. These pieces of signage can be an instant touch point and a reminder for your company’s visual aesthetic. 
• When you have consistent branding, you can effortlessly reinforce key ideas about your business, making your company’s identity much stronger and more recognisable. 

5. Compliance 

• When it comes to outdoor signage, some cities have strict regulations to follow. However, with indoor signage, you can avoid this altogether, as the marketing occurs inside the store. 

How to achieve a sleek look for your business

• Make a statement: Always remember to keep your headings and visuals simple yet bold. You will need large fonts for window signage and extreme contrast within colouring to make it easily readable 
• Visually appealing: Bright colours will make your business stand out, but remember to follow your brand bible/style guide and reference a call to action that is crystal clear and recognisable. 
• For semi-outdoor signage, consider the elements—use aluminium, acrylic, or anything waterproof to keep things in good condition. 
• Remember: Legal compliance should be at the forefront of your mind, so consider local zoning laws that could restrict signage placement, size, and brightness (if electrical) for semi-outdoor signage.